When Real-World Data Aren’t So “Real” Anymore

As a data-driven endurance athlete, I use several devices to track my performance and progress. Like many others, I occasionally end up in troubleshooting communities (especially those dedicated to Garmin products) trying to understand why a metric looks off or how to recalibrate a sensor.   It’s really fascinating to read the discussions. You quickly… Continue reading When Real-World Data Aren’t So “Real” Anymore

The Role of Real-World Data in HTA Reassessments

Health technology assessments (HTAs) are the foundation of evidence-based decision-making for reimbursement, and coverage of medicines and medical technologies. Traditionally, the process has been heavily anchored in evidence from randomized controlled trials (RCTs), assessed at the time of market entry. However, healthcare systems have been evolving and are increasingly shifting toward a lifecycle approach to… Continue reading The Role of Real-World Data in HTA Reassessments

Internal Data Platforms and Federated Data Models: Understanding the Difference

In the pharmaceutical industry, data has become a strategic asset. Companies are increasingly investing in technologies that enable them to manage, analyze, and derive insights from the enormous amounts of information they generate. As a data strategist, a frequent question I receive is how to build a platform that supports research, monitoring, and evidence generation… Continue reading Internal Data Platforms and Federated Data Models: Understanding the Difference

Data Landscaping for Real-World Evidence: A Strategic Framework and Practical Guide

Introduction Data source landscaping is a foundational step in the design and planning of real-world evidence (RWE) studies. It involves identifying, evaluating, and selecting appropriate data sources that align with the study objectives, target population, and operational requirements. With the increasing availability of electronic health data (EHR), claims records, and disease registries, researchers face both… Continue reading Data Landscaping for Real-World Evidence: A Strategic Framework and Practical Guide

How to Learn RWD Research: Insights Beyond the Textbooks

One question I’ve been repeatedly asked is: how do you truly learn to conduct robust and meaningful real-world data (RWD) studies? The answer, in my experience, goes far beyond formal training or academic courses. Unlike traditional clinical trials, which follow well-established and regulated frameworks, real-world research is often shaped by context, data availability, and practical… Continue reading How to Learn RWD Research: Insights Beyond the Textbooks