Challenges in Conducting RWE Research in Lifestyle-Driven Therapeutic Areas

Real-world evidence (RWE) research plays a critical role in understanding disease progression, treatment effectiveness, and patient outcomes outside of controlled clinical trial settings. However, in therapeutic areas where lifestyle and behavioral factors significantly influence disease onset and progression,  such as metabolic disorders, cardiovascular diseases, and mental health conditions - RWE studies face unique challenges. A major hurdle is the limited availability of routinely collected data that adequately captures these determinants, impacting the reliability and completeness of real-world data research.

 

1. Data Gaps in Routinely Collected Information

Most RWE studies rely on electronic health records (EHRs), insurance claims data, and registries. These sources primarily document clinical encounters, prescriptions, and diagnostic tests but often lack critical lifestyle information such as diet, physical activity, stress levels, smoking habits and environmental exposures. As a result, research is conducting with incomplete datasets, making it difficult to draw conclusions.

 

2. Unmeasured Confounding and Bias

Without data on key lifestyle factors, studies may suffer from unmeasured confounding, leading to biased conclusions. For instance, in evaluating the impact of antihypertensive treatments, the absence of exercise routines or smoking habits could result in misleading associations. Traditional statistical adjustment techniques cannot fully compensate for these missing variables, reducing confidence in the findings.

 

3. Integration of Alternative Data Sources

To address gaps in routinely collected data, researchers are increasingly exploring alternative sources such as:

  • Patient-reported outcomes (PROs) – Surveys and digital diaries capturing lifestyle behaviors.
  • Wearable and sensor data – Devices tracking physical activity, sleep patterns, and physiological metrics.
  • Social determinants of health (SDoH) databases – Information on socioeconomic status, food accessibility, and environmental exposures.

Despite their potential, integrating these data sources into traditional RWE frameworks remains challenging due to issues with standardization, data validity, and interoperability.

 

4. Selection Bias and Generalizability Concerns

Studies incorporating lifestyle data often rely on voluntary participation, introducing selection bias. Patients who actively track their behaviors using digital tools may differ significantly from the broader population, limiting the generalizability of findings. Additionally, self-reported lifestyle data is prone to recall bias and social desirability bias, further complicating study interpretations.

 

5. Regulatory and Methodological Considerations

Regulatory agencies such as the FDA and EMA increasingly recognize the importance of RWE, but the use of lifestyle-driven data in regulatory decision-making remains underdeveloped. Methodological challenges include:

  • Defining reliable endpoints that incorporate lifestyle factors.
  • Developing validation frameworks for non-traditional data sources.
  • Ensuring data privacy and compliance with evolving regulations on patient-generated data.

 

Future Directions

To improve RWE research in lifestyle-driven diseases, the following strategies can be adopted:

  • Enhancing data collection frameworks – Encouraging healthcare providers to document lifestyle factors in EHRs.
  • Advancing digital health solutions – Leveraging AI-driven analytics for wearable and sensor data interpretation.
  • Promoting data linkage initiatives – Facilitating connections between clinical, behavioral, and social health data sources.
  • Refining methodological approaches – Developing advanced causal inference techniques to adjust for unmeasured confounders.

 

Conclusion

While RWE research provides valuable insights into treatment effects in real-world settings, its application in lifestyle-driven therapeutic areas remains challenging due to limitations in routinely collected data. Addressing these challenges requires an interdisciplinary approach that integrates alternative data sources, enhances methodological rigor, and aligns with regulatory standards. As technology advances and healthcare systems evolve, overcoming these hurdles will be key to unlocking the full potential of RWE in personalized and preventive medicine.

By Nadia Barozzi

Passionate about data-driven insights and the advancement of Real World Evidence research, drug safety and pharmacovigilance.